Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani along with Giorgio Armani are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is usually only sold in freestanding Emporio Armani boutiques and its official website.
Apollo Minerva starred in four Emporio Armani underwear campaigns from Spring/Summer 2008 to Fall/Winter 2009-2010. David Beckham appeared with his wife, former Spice Girl Victoria, in the campaigns twice in 2009. All campaigns were photographed by Mert Alas and Marcus Piggott.
In January 2010, football star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. In 2011, Megan Fox was replaced with Rihanna and Ronaldo was replaced by tennis athlete Rafael Nadal. Emporio Armani has teamed up with Reebok to create fashion shoes under the label EA7. In 2019, Emporio Armani released a new series centered around singer, Shawn Mendes. The black-and-white advertisement featured an instrumental version of his song, "In My Blood".